PSY 211 Week 2 Assignment: Motivation in Advertising

PSY 211 Week 2 Assignment: Motivation in Advertising

PSY 211 Week 2 Assignment: Motivation in Advertising

Advertisers and marketers use information about our motivations when they create advertising campaigns. Find a video clip of a commercial for a particular product and identify which motivations are being targeted in the ad.

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Create a 350 to 525 word (about 1 to 1 1/2 pages) paper about motivation in which you do the following:

Briefly summarize the commercial (about 50 words)
Describe each of the six theories of motivation – instinct, evolutionary, drive, arousal, incentive, and hierarchal (150 words)
Which theories of motivation apply to your commercial? Which theories do not apply? Explain your reasoning for each of the six theories of motivation (150 words)

Format your paper in APA style using the APA Paper Template: 100-299 and the Undergraduate (Course numbers 200-299) Writing & Style Guidelines. Both resources can be accessed here: Library tab > Center for Writing Excellence > Tutorials and Guides > Writing & Style Guidelines (APA) > Undergraduate.

Please use the course textbook and other course materials as your primary sources of information for this assignment.

Click the Assignment Files tab to submit your assignment. PSY 211 Week 2 Assignment: Motivation in Advertising

PSY 211 Week 2 Knowledge Check

1. Which of these is the best example of classical conditioning?

A. Natalia learns to figure skate.

B. Eliana’s cat salivates whenever it hears the electric can

opener.

C. Andrea remembers her first kiss.

D. Helen copies her mom’s lipstick use.

2.Which of these is the best example of operant conditioning?

A. Watching another monkey eat a peanut.

B. Salivating when food is in your mouth.

C. Putting change in a vending machine to get a drink.

D. Sneezing when your nose is tickled.

3.Which of these is the best example of observational learning?

A. A baby learning to crawl.

B. Blinking when a puff of air hits your eye.

C. Hearing the same story again.

D. Seeing how to unlatch the door and doing it.

4.Which type of learning occurs when a young monkey grows sleepy when it sees the sun set?

A. Classical conditioning

B. Operational conditioning

C. Observational learning

D. Cognitive learning

5.Which of the following is the best example of classical conditioning?

A. Emmet enjoys riding his new skateboard.

B. Jonah trembles whenever he hears thunder.

C. Jill tries to kiss like she saw in a movie.

D. Laurent goes camping after enjoying his last trip.

6.Which of the following is the best example of operant conditioning?

A. Seeing someone sneeze and copying him or her.

B. Blushing when embarrassed.

C. Giving a compliment and receiving a smile.

D. Learning to predict when food is served.

7.Which of these is the best example of reinforcement?

A. Getting an “F” on a test after studying well.

B. Having an outcome of any kind follow an action.

C. Being told the same lesson again.

D. Getting an “A” on a test after studying well.

8.Which of the following is the best example of observational learning?

A. When Mary falls, Paul laughs.

B. Seeing a pond, Petey throws a rock into it.

C. After seeing Mom and Dad argue, Jennifer does the

same to get her way.

D. After Dad loses his job, Sam cuts back on his spending.

9.The urge to avoid a spider is most likely due to ______.

A. instinct

B. drive

C. arousal

D. incentive

10.The urge to protect your child is most likely due to ______.

A. arousal

B. drive

C. evolution

D. incentive

PSY 211 Week 3 Individual Assignment Development Matrix

Click the Assignment Files tab to submit your assignment.

Part I – Developmental Stages

For each developmental domain, physical, cognitive, and social, identify two major changes or challenges associated with the following stages: childhood, adolescence, and adulthood.

Part II – Developmental Gaps

Respond to the following in at least 150 words:

Demonstrate the interdependence of all the areas of development (physical, cognitive, and social) by imagining a persons’ behavior with one area missing. Create a scenario with an area of development lacking and describe the possible results. You may focus on a specific age or imagine how a later age would be affected by the lack of an area during an earlier age (e.g., how a lack of cognitive development during infancy would affect the behavior of an adult).

Revised from Learn Psychology, p. 494

Part III – Nature Versus Nurture

Using your own words, write at least 100 words describing the concept of “nature versus nurture”.

PSY 211 Week 4 Individual Depression Brochure

Imagine you work for a small clinic that offers counseling. Recently, a large number of people have come in wanting to seek treatment for their depression. In order to address this need, you’ve been asked to create a brochure that explains depression and its treatments.

Create a minimum of one panel for each of first four topics and two panels for the last topic:

Defines “psychological disorders” and “abnormal behavior.”
Describes the purpose and scope of the DSM-5
Describes the Depressive Disorders category of the DSM-5
Describes the symptoms of depression.
Explains the three major categories of treatment options (therapy, medication and medical procedures), including pros and cons for each.

Note. You can use the Brochure Builder to create your brochure and save it as a PDF to submit or you can create your own brochure using Microsoft Word or Microsoft Powerpoint. I would recommend using a Microsoft product to create your brochure. Former students have mentioned that the Brochure Builder is not very user-friendly.

Please use the course textbook (Chapters 14 and 15) and other course materials as your primary sources of information for this assignment. Be sure to properly cite any resources you use. You can access the DSM-5 following this path: Library > University Library > Specialized Resources > DSM-5.

Click the Assignment Files tab to submit your assignment.

PSY 211 Week 4 Assignment: Personality Paper

Write at least 350 words in which you consider personality. In your paper, include the following:

Describe the different perspectives (psychoanalytic, humanistic, trait, social cognitive, and biological) of personality
Is personality permanent or changeable? Explain.

Format your paper in APA style using the APA Paper Template: 100-299 and the Undergraduate (Course numbers 200-299) Writing & Style Guidelines. Both resources can be accessed here: Library tab > Center for Writing Excellence > Tutorials and Guides > Writing & Style Guidelines (APA) > Undergraduate.

Please use the course textbook and other course materials as your primary sources of information for this assignment.

Click the Assignment Files tab to submit your assignment.

(Revised from Learn Psychology, Ch. 13).

PSY 211 Week 5 Assignment: Socialization Paper

Write a 350 to 525 word (1 to 1 1/2 pages) paper in which you consider social behaviors. In your paper, include the following:

Describe the various factors that contribute to attitude (affects, behaviors, and cognitions).
Explain the role of prejudice, aggression, and attraction in social interaction.
Explain the influence that groups play on a person’s behavior.
Describe the difference between conformity (shifting your thoughts to align with someone else’s) and obedience (changing because someone tells you to).
Describe the role of social psychology in the workplace environment. For example, how can understanding social psychology help you at your place of work?

Format your paper in APA style using the APA Paper Template: 100-299 and the Undergraduate (Course numbers 200-299) Writing & Style Guidelines. Both resources can be accessed here: Library tab > Center for Writing Excellence > Tutorials and Guides > Writing & Style Guidelines (APA) > Undergraduate.

Please use the course textbook and other course materials as your primary sources of information for this assignment.

Click the Assignment Files tab to submit your assignment.

(Revised from Learn Psychology, Ch. 16)

PSY 211 Week 5 Assignment: Knowledge Check

  1. A tendency to judge people, objects, or issues in a certain way.

A. Attribution

B. Conflict

C. Attitude

D. Objectivity

2. Jerry hates wearing ties because he thinks they are uncomfortable. At his new job,

however, he is expected to wear a tie every day, so he does. His tie wearing behavior is

the result of ______.

A. social influence

B. informational social influence

C. normative social influence

D. conformity influence

3. Carlie witnesses a man trip and get injured on the sidewalk. She sees there are a dozen other people around and decides to keep moving. What influenced her decision?

A. The diffusion of responsibility

B. Deindividuation

C. Social-responsibility norm

D. Altruism

4. Prince is doing a group presentation with eight people in her class. Since so many people are on the team, he does not feel much pressure to work his best. What may have influenced his work ethic

A. Deindividuation

B. Social facilitation

C. Group polarization

D. Social loafing

5. Clark has a huge New Year’s brunch every year. He only sends invitations to those who have invited him to a party in the last year. Clark’s invitations are influenced by ______.

A. altruism

B. reciprocity norm

C. social responsibility norm

D. informational social influence

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